JB URBAN SWEETS & BAKERS inspires and innovates with a unique & wide range of sweets. This allows us to accommodate consumer wishes and expectations through high-quality products with authentic flavours, appearances and taste sensations. Challenging and stimulating the product category on a daily basis creates growth for our partners.

to build a leading company passionate about sweets with the drive to grow and develop the confectionery market, through our longstanding expertise (historical, traditional), innovation and empowered talent.